By Rachel Fredericks
Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand by suggesting marketing and PR moves to popular companies and celebrities. Her personable and creative videos have gained her 50.1M likes on TikTok.
I was first introduced to GBT in October 2021 after this video captioned “PR MOVES I WOULD MAKE IF I WAS ON EMMA CHAMBERLAINS TEAM” came across my FYP. I was immediately hooked and found myself quickly sucked into the black hole of scrolling through her TikTok profile. I had not seen content as unique or accurate before. Being a public relations major, I found myself even more intrigued with Robyn’s take on pop culture and social media news.
In a 2021 video, GBT explained her journey from the University of New Hampshire to Los Angeles where she worked unfulfilling PR jobs and lost her passion for the industry. After a cross-country move back to Boston, the 27-year-old was waitressing prior to starting esthetician school. Her first TikTok was posted in November 2020. Four months later, some videos started to blow up and by July she was consistently getting thousands of views on each post.
Blogger Payton Smith argues Robyn’s content is so popular because of its relatability. In a recent post, she wrote “It’s an underdog story we can all root for.” I would agree. Filmed from the couch or in the car, GBT’s nearly daily videos keep me feeling relevant and up-to-date. Most of the time, I am blown away by how quick she is.
This week, one of Robyn’s predictions was confirmed at the Met Gala. Back on April 11 2022, GBT posted a prediction that Kim Kardashian would wear one of Marilyn Monroe’s dresses to the event. On Monday, Kim walked the red carpet in Monroe’s “Happy Birthday, Mr. President” gown. GBT is almost too good at her job.
Now, the marketing superstar has been signed at United Talent Agency. She’s landed opportunities with huge companies, celebrities and ultimately created a dream career. Robyn was invited to the premiere party for Hulu’s new show, The Kardashians. She even landed a segment on E! News’ Snapchat Rundown. I am inspired by her dedication to the craft.
“Don’t give up on what you want to do because there’s always gonna be an outlet. And if there’s not one, f***ing make one.”@GirlBossTown/TikTok
It is no question that the Kardashian fan-girl has her finger on the pop culture pulse. She turns Hollywood drama into branding opportunities and admires campaigns with her GBT stamp of approval.
I’ll say it: I am hooked and you should be too.