Is TikTok Shop Worth the Hype?
by By: Brynli Nelson For those of us on TikTok, I think we’ve all experienced at least one TikTok Shop ad pop-up on our feed. Admittedly, I’ve fallen …
Tag: social media
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …
A Study in Reaching Younger Audiences: Meme Marketing Across the NFL
By Johan Jaimes (LinkedIn) The 2023-2024 NFL season has arguably been one of the most eventful in recent memory. A season filled with big moments …
How Social Media Took Coquette and Turned it Into a Trend
By Parker Villiers Your recent feeds have probably been consumed by pretty little bows on everything you see. This is one of the newest and …
Snapchat: A Social Media App Trying to be Anti-Social Media
By: Katrina Block When people start listing social media apps, Snapchat is often included. Yet, their new campaign is headed with the phrase, “Less social …
UMG Changes the Way TikTok Sounds
By Bailey Peters TikTok has been known to introduce new ideas, music and trends to their users as people show their talents for views and …
How can brands take advantage of the crochet renaissance?
Molly Babcock LinkedIn Gen Z is redefining “trendy” every six months. In 2023, everybody wanted to be the “It Girl”. Now, young women are chasing …
A BetMGM Super Bowl
By Jenna Ortega The Super Bowl is the most watched sporting event in the United States every year. With the Kansas City Chiefs and the …
Social Media and the Rise of K-pop
By Jenna Tsuchida Korean popular music, better known as K-pop, is a genre from the 1990s that originates from South Korea. However, it only started …