Politicians Take on TikTok: Pros and Cons to this Political Marketing
by By Madison Price As social media continues to grow, every company is getting on board with the newest trends and forms of marketing. TikTok is …
Tag: marketing strategy
Four Post-pandemic Advertising Strategies to Consider
By Alyssa Hinojosa Strategies to Take Away for the Post COVID Digital Marketing World Amidst the COVID-19 pandemic and the hazards with large gatherings, brands …
Hit “Delete” All You Want, Email Marketing is Still Alive and Well
By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A …
The Importance of Accurate Personas
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Brand Persona: Mini Case Study
By Marisa L Biggins It’s always refreshing when you’ve taken a course that carries over to relevant topics in a new one. As a former …
Powerful Personas
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …
Strategic Media – What’s Best?
Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving …