Four Post-pandemic Advertising Strategies to Consider
by By Alyssa Hinojosa Strategies to Take Away for the Post COVID Digital Marketing World Amidst the COVID-19 pandemic and the hazards with large gatherings, brands …
Tag: marketing strategy
Hit “Delete” All You Want, Email Marketing is Still Alive and Well
By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A …
The Importance of Accurate Personas
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Brand Persona: Mini Case Study
By Marisa L Biggins It’s always refreshing when you’ve taken a course that carries over to relevant topics in a new one. As a former …
Powerful Personas
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …
Strategic Media – What’s Best?
Written by Haley Brown When conducting a social media audit for a client, the final piece of the plan is recommendations for the client moving …