Three Ways Brands Can Use Instagram Reels to Increase Engagement
by By Kelsi Monroe Social media has become an essential tool for brands to effectively advertise, showcase their product, and increase business growth. Nevertheless, given the …
Tag: engagement
Hit “Delete” All You Want, Email Marketing is Still Alive and Well
By Katie Zurbrick@zurbyy This last weekend, I met someone with over 15,000 unread emails in his inbox. As someone who is admittedly very type A …
How Brands Can Reach Optimal Engagement
Alyssa Newsom- Do you put thought into “liking” a post on social media? Do you consider the effect that your engagement will have on that …
Virtual Worlds Create Access and Connection
By Ali O’Shaughnessy It’s easy to associate virtual worlds with escapism. I probably make that connection because of my own experience. When I was going …
VR: The Ultimate Empathy Machine
By Keeley O’Dougherty In his 2015 TedTalk, Chris Milk tells the story of his mission to create the ultimate empathy machine. As a well-established …
New Life in Second Life
By: Milla Hansen, Josh Hoffman, Steve Karandy, Alli Utti The guest speaker in today’s class was Dr. Donna Davis! She spoke about Virtual Reality and blew our minds. Dr. …
Virtual Reality is Becoming Actual Reality
By: Milla Hansen As technology is advancing, things that seemed to be untouchable are now at our fingertips. Virtual Reality is one of those. Although …
Reaching Post-Millennials in Advertising: Checking-in with Instagram
By: Céline De Clercq In the process of covering reach, engagement, and boosting ads this week in class, I’ve taken a particular interest in Instagram …
Updating-more harm than good?
In our discussion during Monday’s class, we talked about what people want to see and what gets them engaged on social media. This correlates …
Twitter Firestorms: Bullying or Not?
By: Morgan Wilkes We see it all the time on Twitter. The “Show This Thread” option that unveils hundreds, sometimes thousands of replies filled with …