TikTok is Transforming the Marketing Industry
by By: Jordan Hayes With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and …
Tag: digital content
Sharing is Caring: The Importance of a Brand’s Digital Presence
By Makenna Crocker Social media gives brands a platform to engage with consumers and society in a way that is more intimate than ever before. …
What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019
By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews …
The Persona: Your Audience, Individualized
By: Jessica Fisher Given the massive number of people a company’s digital content today reaches, it remains a challenge to on a personal level speak …