TikTokers: The New Breed of Celebrity
by By: Danielle Ng With the continual growth and popularity of the video social media app, TikTok, users and people alike have begun viewing popular “TikTokers” …
Tag: content
Vertical Video: An Emerging Trend In Content Marketing
By: Mark Yasak As smartphones and other mobile devices have become more prevalent, the percentage of content being consumed on mobile has grown at an …
How Content Marketing Has Gone From Nonexistent to Prevalent
By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a …
Why You Should be Using Consumer Content in Your Marketing Campaign
By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool …
Everything You Need to Become an Expert on Social Media Content Calendars
By: Emily Soury First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, …
Is Native Advertising Inherently Unethical?
By: Alexander Cano @shaggycano Twitter & Instagram What: “Native advertising is a form of online advertising that matches the form and function of the platform …