Snoop Dog’s Failed Marketing Campaign Gets CEO Fired
By Anii Nwizu Using celebrities is a significant part of marketing and public relations. This is something that the world-famous rapper from Compton, Snoop Dogg, …
Strategic Social Media at the SOJC
By Anii Nwizu Using celebrities is a significant part of marketing and public relations. This is something that the world-famous rapper from Compton, Snoop Dogg, …
By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at …
By Erin Petit (@erinopetit) If I had a dollar for every time someone said, “I’m in communications because I don’t like math,” I …
By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real …
By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than …