The Greenwashing Threshold
by Katie McGuigan | @knmcguigan At a time where brand transparency is vital to building long-lasting customer relationships brands are constantly working to connect with their consumer’s values. And …
Transparency is Key
By Bri Briggs | Twitter Dear corporations, Social media platforms have bridged the gap between us. Whether this is a good or a bad thing …
Be Transparent or Die Trying
By: Sara McCauley Follow me on Twitter or LinkedIn! Transparency is key for any company, organization or non-profit to succeed on social media. It is …
The Curated Self on Social Media
By: Tatiana Skomski When you think of a curator often times you think of someone who works in a museum or art gallery. This idea has transformed …
Risks and Responsibilities in Social Media
McKenzie Boyle, Valerie Wiebmer and Makenzie Hammond On Thursday, April 16th, we had a great class learning about the risks and responsibilities of social media. We started …
How is vagueness affecting social media?
By Kira Hoffelmeyer, @KHoffy29 When you consider how much interaction we have with social media daily, it’s surprising when you remember that major social websites — …
Risk > Regret
By Polly Irungu on 4/16/15 Find me on LinkedIn | Tweet me @pollyirungu | Portfolio If you’re reading this…it’s too late. We should all know by now that …
Don’t Be a Phony | Authenticity in Social Media
Jennifer Vance | @jennifercvance As an advertising student, it has become clear that one of the most important qualities of a great brand, is the …
The Paradoxical Science Behind Social Networking
Katie McGuigan (@knmcguigan) Kalie Browne (@kbfrommt) On social media platforms, the biggest barrier between businesses and their consumer is the fact that people use social …
Spotlight on the Pros of Social Networking
Kalie Browne | @kbfrommt | kaliebrowne.com We often read articles and hear news stories about how social media is negatively effecting society. We are …