Social Media Analytics: What Story Do They Tell?
by By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for …
Censorhip, Bots and an Internet Troll Army, OH MY!
By: Sasha Martczyanov Last week, we had the pleasure of having Anna Kluyeva lead the lecture in our Strategic Social Media class. As students living …
How to Audit with William Crane
By: Danielle Horn, Deanna Borocz and Alysia Kezerian In class on Tuesday, we all were able to hear from the wonderful William Crane, a skilled …
Audits in the social media sphere
By: Jaira Chaffee Social Media Audits are essential in determining the success of a social media network or presence. The reason for this is because …
You’ve never audited yourself?
By: Rebecca Rhodes Although the word ‘audit’ is often daunting and usually elicits groaning, it really is just a process of examination. Just like it’s …
Find Your Customers Online
Online games and communities have long been the realm of loners, losers and nerds. Today, they have evolved into large groups of people doing good …
Real Life > Second Life
Second life is lame as hell — Carhenlo///HENNEC (@TrillMittRomney) May 15, 2015 When I tweeted this in class, I expected it to be rhetorical- just …
Virtual Worlds with Donna Davis
Donna Davis is the director of the Strategic Communication Master’s program at the University of Oregon’s Portland campus. She has spent the last few years …
Get Out There and Blog: Tips from Gini Dietrich
Gini Dietrich, CEO and founder of marketing and communication firm Arment Dietrich, and author of popular PR blog Spin Sucks, paid a visit to our …
Anna Kluyeva on International Social Media from a Russian Perspective
By: Rebecca Rhodes, Michael Eiden and Christina Roach In class on Tuesday, Emeritus SOJC Professor Anna Kluyeva engaged us on the topic of international social …