A New Kind of Influencer
by By Bella Conferti When I hear the word “influencer,” I automatically think of Instagram. I picture celebrities such as Kendall Jenner and Gigi Hadid promoting …
Taking a DeeperLook
By Laura Groshans | January 26, 2019 | Student Post Last Thursday, information guru and SOJC assistant professor, Dave Markowitz spoke to our class about …
Meltwater, Melting our Minds! Twitter Management Team: January 24, 2019
By: Elyssa Dziwak, Kendall Kriska, Emily Gibson and Isabella Conferti As a team, we knew we would primary be discussing the tool Meltwater in class, …
Connecting to Audiences with Big Data and Core Values
By: Bodie Crist During his guest lecture last week, Dave Markowitz discussed the potential applications of big data and how it could influence the way …
Influencers: Should they be Trusted?
By Carolyn Riesinger | January 25, 2019 It’s no secret that social media is changing how companies earn business and interact with consumers. So, in …
Recruiting with AI
By Nikki Heaston This week our class was introduced to Frrole DeeperSense. Frrole specializes in building the social web that can provide clients with predictive …
The Weight of Your Words: Twitter Summary for January 22, 2019
By Lexi Naone, Iyanna Soltero, Mary Osborne, and Ryan Robledo Tuesday’s class introduced Dave Markowitz (@davemarkowitz31), assistant professor at UO and former Stanford and Cornell …
Is ‘National Data Privacy Day’ that important?
By Julianne Spencer | Student Posts | January 24, 2018 The next “National Data Privacy Day” is this Monday January 28, and apparently is an …
Sharenting: Are you Putting your children at risk?
By Destiny Alvarez Today, the digital world rules all. Some people have an overwhelming need to live-tweet their day, to post photos of their food …
So You’re Using Social Media, But are You Listening to it?
By Jake Willard The world of social media sometimes feels like a content monster. It craves creative content and rewards those who can post unique …