The Starbucks Red Cup Rebellion: Putting Our Money Where Our Mouths Are This Holiday Season
by By Daphne Patrick When a scandal happens centering on one of the largest and most recognizable companies in the world, we pay attention. You might …
Owning the Off-Season: How Softball Can Build Year-Round Hype on Instagram
By: Elise Sokolsky Softball has been rapidly growing in athletic landscapes for years now, but with the lengthy time of off-season, fans often struggle staying …
How to Build an Instagram Content Calendar: A Student’s Guide
By Olivia Ragsdale Social media is unpredictable. It’s hard to keep up with. Creating and maintaining a consistent posting cadence can be challenging if you …
How TikTok Is Helping Small Business Grow- Without A Big Budget
By: Malia Kappelman TikTok is a social media app that launched in app stores internationally in September 2017. The app was designed to make, edit, …
Sloppy AI: How Coca-Cola Phoned it in With New AI Ad
By: Odile Williams Coca-Cola is receiving backlash online for their new AI generated holiday advertisement ‘Holiday’s are Coming‘. The ad is riddled with AI art, …
How Casinos Can Leverage TikTok to Engage with the Next Generation of Casino-goers
By Shelby Helton If you’ve been on the internet in the last year, then you’ve probably seen an Instagram reel, TikTok, or meme of the …
How to Build a Winning Instagram Strategy for Running Clubs and Sports Communities
By Ava Chimienti In today’s digital landscape, community sport organizations aren’t just building momentum on the track; they’re building it online as well. Instagram has …
How to Create an Efficient Social Media Strategy for your Client
By Madison Price Setting Goals and Knowing Your Audience Effective social media management begins with clear goal-setting using the SMART method: Specific, Measurable, Attainable, Relevant, …
How the Rise of Strava Is Transforming Running Communities: Best Practices for Running Clubs
Written by: Ariel Sira Have you ever found yourself scrolling on Instagram and coming across posts of people sharing their completed Strava workouts? Over the …
How College Athletes Can Use Social Media to Improve Their NIL Value
By Noah Ruth The NCAA’s Name, Image, and Likeness (NIL) policy has transformed college sports. This allowed student-athletes to profit from their personal brands for …