Twitter Summary: January 29, 2020. Influencers
by By: Penny Barnes, Hannah Miller, Ramsey Sullivan, Jessica Klockman and Katie Corah In class on Wednesday we discussed the power of influencers. When we think …
Twitter Management Summary 1/27
On January 27 we ran the class discussion through the Twitter hashtag, #SOJCssm. During this class, we discussed network analysis. We focused mainly on social …
The Influence of Mamba Mentality
By: Jessica Klockman One of the greatest basketball players in history, Kobe Bryant, passed away this Sunday leaving many in shock and disbelief. Even after …
Celebrity Deaths as Told on Social Media Platforms
By: Katherine Corah Celebrity deaths as told on social media platforms have really transformed the way news gets conveyed to the public. Earlier this week, …
The End of Interruption Marketing – How Building an Effective Inbound Strategy Will Better Attract and Retain Consumers
By: Ben Cooke Interruption marketing, a term used to describe tactics that work only if they interrupt you to get your attention, is having much …
Social Media and Mental Health
By: Trevor Shott (@TrevorShott) According to Hootsuite, 3.48 billion people (45% of the world population) now use social media in some capacity, and this number …
Twitter Management Summary 1/22 Listening and Monitoring
By: Jamie Dunn, Montreal Miller, Ben Cooke, and Madison Breuer In class on Wednesday, we talked about how to actively listen to the consumer, tips …
Where Video Game Developers Fail at Listening
By Evan Spisla It’s important to any industry that a brand monitors its customers. Actively listening is necessary to maintain a relationship where all parties …
Why we need to fix fighting in hockey and the NHL: Our kids
Written by Michael Robelli In any aspect of society, tradition is one of the most difficult things to let go. Regardless of its toxicity, tradition …
The Evolution of Vlogging
By Jamie Dunn In recent years, vlogging has become one of the most popular ways to stay connected and up-to-date with the lives of celebrities, …