How Content Marketing Has Gone From Nonexistent to Prevalent
by By: Jaden Watkins Content Marketing as a concept is in no way new, and can be traced all the way back to The Furrow, a …
STANDING OUT AS A CONTENT CREATOR 2/24/2020
By Abigail Portwood There are so many types of content creation, and without analysis, it’s hard to understand and interpret the best techniques in order …
Bot or Bought?
By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at …
HOW DO WE DEFINE INFLUENCE ON SOCIAL MEDIA?
By Taylor Lancaster This week we had the pleasure of hearing from Bill Calder and Jenna Galbreath, who work for WE communications. Bill and Jenna …
Twitter Summary 2/19/2020 Data + Messages
By: Cassidy Stevens Bill Calder and Jenna Glabreath of WE Communications came to speak in class on Wednesday about all things data and messages. Calder …
How Much Tech is Too Much Tech?
Jacob Swinn In the Beijing 2008 Summer Olympics, Michael Phelps and other swimmers wore full-body swimsuits by brands such as Arena, Speedo, and Jaked. The …
The Power of Speaking Up
By: Ofuma Eze-Echesi If something is making you unhappy, hampering your progress, or negatively affecting your quality of life, speak up! Social media platforms like …
Twitter Summary: 2/17/20 Social Selling
By Connor Nolan, Jillian Fraccola, Lizz Wells, Caitlin Wahlers, and Ben Feng In class on Monday of week seven, we had guest speaker Lauren Teague …
How Brands Can Reach Optimal Engagement
Alyssa Newsom- Do you put thought into “liking” a post on social media? Do you consider the effect that your engagement will have on that …
For The Love of Dogs
Written by: Lauren Cheever Every year on Valentine’s Day, singles are plagued by reminders of their relationship status. Advertisements and social media posts are rampant …