Instagram on the Decline
by Written By: Sarah Davidson Instagram is one of the most popular social media platforms. When the app launched in 2010, it was an app dedicated …
How COVID-19 Has Made Celebrities Unrelatable
Written By: Lexi Lyneis Celebrities have struggled to stay relevant and seem relatable to fans since mandatory lockdowns were put in place starting in March …
What Everyone Can Learn From One of the Biggest Crisis Communications Disasters
By Reed McIntire Twitter LinkedIn Having a good crisis plan is a crucial part of operating a business efficiently. It goes without saying that a …
Do Memes Negatively Affect Brands?
By: Julia Henson With the popularity of memes on the rise, brands love to incorporate their products in them. However, sometimes they can backfire for …
Brave, Bold, Blemish-Beauty: Skin Positivity Instagram Accounts Are Helping To Extinguish Unattainable Beauty Standards
By: Hannah Reinhardt The rise of social media tycoons such as Instagram, Facebook, Snapchat, Twitter and TikTok over the last decade has coincided with a …
Crisis Management in Public Relations: What not to do
By: Mitchell Baumann Most businesses and organizations are vulnerable to threats and will face a public relations crisis at one point or another. A crisis …
Cancel Culture in Social Media: Productive or Not?
By Chloe Gile As social media activity rises, so has the concept of “cancel culture”. Nowadays, it seems that you can’t hold a platform on …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
What the NFL, NBA, and MLB Got Wrong
By: Charles Lindquist Over the past year, I have stopped watching these three sports leagues all for the same reason. They are hypocrites. But, while …
How to Build your Personal Social Media into a Professional Tool
By: Kendra Young Today, almost everyone around you has a social media presence. It’s become a part of our identities and reflects the most public …