How to Make the Most of Your Hashtag Strategy
by By Jacob Drouin A successful social media campaign can cut through the noise online rather than adding to it. Unfortunately, creating one is easier said …
PR Moves I Would Make… if I was @GirlBossTown
By Rachel Fredericks Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand …
How Big of a Role do Influencers have in Social Media Body Image Issues?
By: Genevieve Mazzeo Have you ever been on social media and wished you looked like the person on your screen? Well, just about everyone else …
The Emma Chamberlain Effect
By Bobbie Adelson I would like to say my biggest flex is watching Emma Chamberlain’s youtube videos before she was famous when she was just …
3 Reasons Why Wellness and Fitness Influencers Can Be Toxic To Society
By Chloe Sesar People have become glued to their phones and often believe everything they see and hear. Many wellness and fitness influencers post new …
3 Reasons Why Wellness and Fitness Influencers Can Be Toxic To Society
By Chloe Sesar People have become glued to their phones and often believe everything they see and hear. Many wellness and fitness influencers post new …
2022 Met Gala: Which Influencers Landed The Invite?
By: Camryn Ramseyer In 2021, fashion fans saw more influencers attending one of the most prestigious events, with Tik Toker Addison Rae among the attendees. …
Kim Kardashian and Pete Davidson: PR Stunt or True Love?
By Bryn Crisfield We live in a world where Kim Kardashian and Pete Davidson are dating. These past few years have been nothing but an …
Brands Doing Right by Social Media
By Sally Campbell In the age of rapid social media growth, it is hard to see past a general lack of representation across people of …
Revolve Festival: A Look Into Influencer Marketing Relationships
By Autumn Soucy Last weekend marked the return of Coachella and with it also the return of Revolve Festival, an invitation-only party that serves as …