Social Media and the Rise of K-pop
by By Jenna Tsuchida Korean popular music, better known as K-pop, is a genre from the 1990s that originates from South Korea. However, it only started …
Some key takeaways from Ruby Betten, creator partnerships Lead at TikTok
By Olivia Morris LinkedIn Olivia Morris TikTok is one of the apps that many people my age are using right now. Ruby Betten, creative partnerships …
Balenciaga’s Closet Campaign: Are Celebrities Back on Balenciaga?
By: Jade Anaya Balenciaga’s newest campaign, entitled Closet Campaign, features countless celebrities and influencers such as Kim Kardashian, Model Paloma Elsesser, and CEO/Influencer Devon Lee …
10-year-old Girls are Taking Over Sephora, and TikTok is Livid
By Nikki Roubos If you’ve been scrolling through TikTok lately, you’ve likely seen the oversaturation of popular beauty brands like Drunk Elephant, Rare Beauty, Summer …
Barbie Movie Breaks Records: Analyzing The Summer That Transformed Movie Marketing
By: Maddie Bertsch The Barbie movie, starring Margot Robbie and Ryan Gosling, was the event of the summer. It was hard to ignore the pink-coded …
Campaignchella
By: Ava Parducci Campaign Analysis on Coachella 2023 in Relation to Digital Media Coachella has established itself not just as a music festival but as …
Spoiler Alert! Are TikTok Movie Clips Wrecking Your Next Theater Visit?
By Phoebe Ransco TikTok is built on immediate global communication via video and media clips through users’ personalized “for you” pages, but what if the …
Is X Violating Freedom of Speech? Here’s What Happened:
By Abby Jones Elon Musk’s social media platform X, previously twitter, has been under recent scrutiny after several journalistic accounts got “accidentally” suspended earlier this …
SKIMS Brand Strategies and Success Deep Dive
By: Evelyn Murray SKIMS is a loungewear company founded by Kim Kardashian in 2019. SKIMS stands out for its dedication to diversity and inclusion. With …
How Spotify Got People Sharing
By: Kaimana Mau What is Spotify Wrapped? One of the most impressive marketing campaigns a company has ever created was Spotify Wrapped. This campaign launched …