How e.l.f. Cosmetics Stays Relevant
by By Kate Wischhover Cosmetics brand, e.l.f. is no newcomer to the beauty industry. Founded in 2004, e.l.f. Cosmetics, an acronym for eyes, lips, face, has …
Is BeReal All That Real?
By Maddy Kohnke An app that prides itself on authenticity might stray away from its original message sooner than you’d think. The popular app, BeReal, …
Is TikTok Shop Worth the Hype?
By: Brynli Nelson For those of us on TikTok, I think we’ve all experienced at least one TikTok Shop ad pop-up on our feed. Admittedly, I’ve fallen …
TikTok’s Unrealistic Trends
By: Elle Lockard TikTok’s emergence has changed social media’s face by captivating millions with its short-form video content. It has become a powerhouse platform that …
Is TikTok an actual good marketing strategy for growing businesses?
By Liz Blodgett We see product advertisements every day on TikTok. From the newest skin product that we need to use to a product giveaway …
Superbowl LVIII: An opportunity for influencer marketing to shine
By Maggie Delaney Ah, yes, the sacred American holiday is upon us. It’s Super Bowl weekend. If you’re anything like me, this may be the …
Michael Cera and CeraVe – A Bizarre Beauty Campaign
By Elizabeth Dunning In a world of serious beauty campaigns with models or celebrities marketing makeup, this CeraVe campaign with Michael Cera came out of …
Searches for Spotify’s daylist spiked 20,000% after trend took over Instagram
By: Alex Michaels Spotify is not just an app for music, but turning into a source of social media with its partnership with instagram. Instagram …
How The Viral TikTok Chamoy Pickle Kit Has Taken The App By Storm
By Carlie Esses In recent months, the culinary world has been set on fire by the TikTok community’s embrace of the latest food phenomenon—the chamoy …
It’s Alix Earle’s World, and We Are Just Living In It
Emily Quandt Alix Earle is a Tik Tok phenomenon who gained her fame in the fall of 2022. She consistently posted on Tik Tok about …