So what’s the new Social Norm?
by By Ryan Robledo Every day we follow social norms whether we realize it or not. Some people are obsessed with the most recent social norms …
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What Came First… Kylie Jenner or “The Egg?”: Twitter Summary for January 15, 2019
By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews …
Memes
By Jessica Baker Memes. They’re everywhere on social media – some people communicate almost solely through them (I’m not pointing fingers but the amount of …
The Importance of Accurate Personas
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Importance of Google Analytics
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …
The ‘Honesty’ App
Maddie Landers @maddielanders22 It is 2018 and cell phones are a teen’s best friend. In fact, it is where they reach their thousands of closest …
Carmen Hill: Content Matters
By Darin Shelstad Carmen Hill joined us in class this week to discuss content marketing and strategy. She is a Marketing Director for Connective DX so …
Q&A With Carmen Hill: Strategic Storyteller and Content Mixologist
By Sophie Lair Journalist, writer and marketer, Carmen Hill has decades of experience in content strategy. She believes that “content is more than collateral—it’s a …
So You Need a Strategy for Your Social Media?
By: Darin Shelstad Here are some pointers to get you going in the right direction: Use social media wisely and ensure your strategy tackles challenges. Don’t …
Censorhip, Bots and an Internet Troll Army, OH MY!
By: Sasha Martczyanov Last week, we had the pleasure of having Anna Kluyeva lead the lecture in our Strategic Social Media class. As students living …