Can you PR your way out of bad behavior?
by By: Miranda Menard. It’s not new news that celebrities, athletes and politicians are constantly getting into trouble by behaving poorly. For decades, they have been …
Category: Uncategorized
Influencers are EVERYWHERE!
By Hannah Miller As social media platforms continue to grow in 2020, influencer marketing will keep on evolving. Influencers have become a fundamental marketing strategy …
Is it Ethical for Companies to Post on Social Media After a Celebrity Death?
By Kyra Flynn As many are already aware, the world was shocked upon the announcement of basketball legend Kobe Bryant’s fatal passing. In response, many …
Ethics in Advertising: How Far is Too Far?
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …
Social Media Fail: A Gamble Worth Taking?
By: Anthony Ebel Hot off of last class discussion in ethics and social media, I thought it would be good to highlight a social media …
Twitter Summary: 2/3/20 Social Media Ethics
By: Mary Edman, Ty Hancock, Brandon Yee & Katie Zurbrick Today during class we discussed social media ethics and the secret to social media success. …
Complying with targeted audiences
By Yujun Mei From 1995, Subaru found that the gay and lesbian communities should be the large group of consumers. With this regard, Subaru took …
ROInfluencers – When do we know how much they’re worth?
By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source …
Twitter Summary: January 29, 2020. Influencers
By: Penny Barnes, Hannah Miller, Ramsey Sullivan, Jessica Klockman and Katie Corah In class on Wednesday we discussed the power of influencers. When we think …
Twitter Management Summary 1/27
On January 27 we ran the class discussion through the Twitter hashtag, #SOJCssm. During this class, we discussed network analysis. We focused mainly on social …