Do TikTok Users Have the Right to Talk About Current Events?
by By Tillie Moore After being released in 2016, TikTok has changed the face of social media. Short videos that took limited time can go viral, …
Category: Student Posts
Hashtags are still #useful
By, Marin Emrick I remember when the pound sign suddenly became a hashtag upon entering the world of social media. It quickly morphed into a …
Social Media Is Causing Body Image Issues — Why Companies Should Care
By Serena Davis There are approximately 30 million Americans with diagnosed eating disorders, and studies show that social media is a contributor — something social …
Influencers: The Instability of Social Media Marketing
by Elizabeth Diamond In the last ten years alone, the term “influencer” has been completely flipped on its head. It went from a coined internet-slang …
Mouth-Watering Social media
By: Ava DiGrande Do you ever scroll through social media and see your favorite influencer eating a mouthwatering meal? Have you ever snapped a photo …
How TikTok is Reinventing Our Concept of Celebrities
By Cami Nicoll Influencers, Influencers, Influencers. Nowadays they’re popping up just about anywhere and everywhere, making me wonder what qualifies a social media influencer to …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
The Decline of Celebrity Culture: A Search for Relatable Content Post-Pandemic
By: Colby Finucane Celebrity culture in the United States has become a huge facet of our capitalist society, as movie stars, reality tv stars, musicians, …
Micro Scamming
By Sara Espinosa A couple of months ago, I was approached by a fashion brand on Instagram to “become an ambassador.” It was rather simple. …
Ethics in Advertising: How Far is Too Far?
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …