Influencers: The Instability of Social Media Marketing
by by Elizabeth Diamond In the last ten years alone, the term “influencer” has been completely flipped on its head. It went from a coined internet-slang …
Category: Student Posts
Mouth-Watering Social media
By: Ava DiGrande Do you ever scroll through social media and see your favorite influencer eating a mouthwatering meal? Have you ever snapped a photo …
How TikTok is Reinventing Our Concept of Celebrities
By Cami Nicoll Influencers, Influencers, Influencers. Nowadays they’re popping up just about anywhere and everywhere, making me wonder what qualifies a social media influencer to …
The ABC’S of Brand Responsibility: Keywords You Need to Know
By Payton Coon [Linkedin] A – Authenticity is important because it builds trust for the consumer. If a brand’s voice, imagery, tone, and themes are …
The Decline of Celebrity Culture: A Search for Relatable Content Post-Pandemic
By: Colby Finucane Celebrity culture in the United States has become a huge facet of our capitalist society, as movie stars, reality tv stars, musicians, …
Micro Scamming
By Sara Espinosa A couple of months ago, I was approached by a fashion brand on Instagram to “become an ambassador.” It was rather simple. …
Ethics in Advertising: How Far is Too Far?
By: Molly Kavanaugh The Super Bowl is the advertising industry’s biggest stage of the year and with that, brands must put forward their best marketing …
Memes: Evolutionary Genetics and Centuries of Culture
by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning …
Taking lessons from a Mormon social media fast: A perpetual motion of digital dependency
Hayley Shauklas Last October, eight million Mormon women were invited to put down the phone and take a 10-day social media fast. Of the few …
Call-out Culture: a powerful tool, bullying, or both?
By Alisha Stilwell Spin class and political activism don’t typically go hand-in-hand, but today’s “call-out” or “cancel” culture changed that. SoulCycle touts itself as more …