Google Ana-what? Oh, Analytics! Resources to learn an important tool.
by By: Dustin Valdez I had heard of Google Analytics, but wasn’t really sure what it was all about, or how it was used…until last summer. …
Category: Student Post
How To: Making your tweets stand out
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how …
There is nothing new under the sun: Is originality important in social media content creation?
By: Brian J. Gaudette Content theft, especially joke theft, is rampant online. If something is clever and funny you can bet that it will get …
Let Me Be Frank: Kevin Spacey’s Bizarre Crisis Management Strategy
By: Matt McGonegal This is a heads-up that this post talks about sexual assault. While I do not discuss the specifics of these high-profile cases, …
Keeping Up with KPIs: How to Measure Success
By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of …
SOCIAL MEDIA AND SELF-ESTEEM
By: Ashleigh Maier In my preteen and early teenage years, the “cool” mode of social media was MySpace. This came with posting statuses, finding coding …
Global Social Media – How Airbnb exists in every corner of the world.
by By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and …
Building Your Brand In Social Virtual Worlds
By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master’s Program made a visit to the SOJC Strategic Social …
Podcasts – Building an Army One Episode at a Time
By: Ian Burleigh It’s an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and …
The Power of Storytelling
By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all …