ROInfluencers – When do we know how much they’re worth?
by By Connor Nolan Influencer marketing has been praised as a way to communicate a brand’s message to a specific target audience, through a trusted source …
Category: Student Post
The End of Interruption Marketing – How Building an Effective Inbound Strategy Will Better Attract and Retain Consumers
By: Ben Cooke Interruption marketing, a term used to describe tactics that work only if they interrupt you to get your attention, is having much …
Youtubers and Social Monitoring
By Molly Garcia Youtube is a social media platform where creators make and upload videos for people watch. Since the beginning of Youtube, there have …
The Rise of the Modern Mob Mentality and the Demise of Critical Thinking.
By Jack Ritt I am a firm believer that there is good in everyone, and that yes, people are going to make mistakes and speak …
Parental Monitoring vs. Spying
By Caitlin Wahlers I was recently speaking to a friend of mine who is the father of two teenagers. Initially, he was recounting a few …
Memes: Evolutionary Genetics and Centuries of Culture
by Drew Hanson All pervasive and ever-present, memes are a cornerstone of current popular culture. But how do these ideas take root and spread? Beginning …
Have You Analyzed Your Social Networks, Lately?
By Shelley Smith Network Literacy is becoming an increasingly needed skill in our highly connected age. NetSciEd released an infographic-type brochure that “provides and initial …
Anatomy of a Movement: the power behind the #MeToo collective experience
By Kristin Schlotterbeck After reading through the Pew Research Center’s mapping of Twitter topic networks, I was curious to compare a few other network maps …
Twitter Management Group 2: March 14, 2019: Fatemeh Fakhraie
By: Siena Di Roma, Meghan Schroeder, Joie Ryan, Madison Seagraves, Austin Banks On Thursday, March 14th, our class had the privilege to listen to guest …
Social Strategy for Brand Management
by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement …