Keeping Up with KPIs: How to Measure Success
By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of …
Strategic Social Media at the SOJC
By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of …
By: Julianne Spencer, Nikki Heaston, Nuchwara Youngcharoen, Isabelle Shattuck, Eva Pozarycki, Dustin Valdez To gear up for our guest speaker Donna Davis’ lecture about Virtual …
By: Ashleigh Maier In my preteen and early teenage years, the “cool” mode of social media was MySpace. This came with posting statuses, finding coding …
By: Madelyn Dwyer There seems to be a lot of recent discussion about the negative effects that can come from social media. Shining light on …
By: Holly Walden Virtual reality has become more and more popular in recent years as the technology develops. From video games to pornography to virtual …
By: Ian Burleigh It’s an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and …
By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all …
By: Colton Schang Most often when we think of virtual reality it involves throwing on a headset and entering into a world that has never …
By: Tom Bridger If you’re like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that …
Written By: Rob Emmett Without question, it’s safe to assume that social media has become the primary marketing medium used by organizations, both large and …