Campaignchella
by By: Ava Parducci Campaign Analysis on Coachella 2023 in Relation to Digital Media Coachella has established itself not just as a music festival but as …
Author: SSM Student
Spoiler Alert! Are TikTok Movie Clips Wrecking Your Next Theater Visit?
By Phoebe Ransco TikTok is built on immediate global communication via video and media clips through users’ personalized “for you” pages, but what if the …
Is X Violating Freedom of Speech? Here’s What Happened:
By Abby Jones Elon Musk’s social media platform X, previously twitter, has been under recent scrutiny after several journalistic accounts got “accidentally” suspended earlier this …
SKIMS Brand Strategies and Success Deep Dive
By: Evelyn Murray SKIMS is a loungewear company founded by Kim Kardashian in 2019. SKIMS stands out for its dedication to diversity and inclusion. With …
How Spotify Got People Sharing
By: Kaimana Mau What is Spotify Wrapped? One of the most impressive marketing campaigns a company has ever created was Spotify Wrapped. This campaign launched …
Boozy Beach Days with Low Tide Wine co
By: Michaela Horvath In order to gain inspiration and possible content for my summer internship, I created an artificial intelligence campaign for Low Tide Wine …
Understanding the Instagram Algorithm in 2023
By Sonja Wheaton Social media is a free and useful tool for marketing and public relations professionals to represent brands. It provides a platform for …
The Recent Rise of “A Day In My Life” Blogs on Tik Tok
By: Guppy Uppal TikTok has experienced an astonishing surge in popularity over the past few years, completely revolutionizing content creation and consumption worldwide. One genre …
Seamless Transition?: Print to Online Presence
By: Isabella Barba Many traditional print organizations have taken on an online presence in an effort to adapt. Establishing an online presence allows print organizations …
How To Keep Instagram Followers Involved In Your Business Through Social Media
By Julia Wilfong There are many ways to engage followers via Instagram stories. The questions, polls, and other stickers can be used to understand many …