by By Castle Biron
For small businesses, organizations, cities, and towns it can be difficult to build thriving online communities. This comes from a lack of reach, experience, money, and time to build online presences. In this post I’ll go over some easy steps on how to step up your smaller social game.
- Goal setting
It’s crucial to have goals with your social media accounts. It’s good to have a larger overarching goal, but you should create many small goals that help you reach the finish line. The goals will help motivate you and have a sense of progress.
2. Consistent posting schedule
A consistent posting schedule is crucial to growing your page, as well as getting engagement. Even if your followers aren’t thinking about exactly when you’ll post subconsciously they’ll be expecting the post. It’s okay to start small with your posting schedule. You can set one day to start posting every week. If it feels like you can do more, add another day to the schedule. The strongest part of consistent posting is it helps keep your volume of posts up, and helps you manage your time effectively.
3. Connect with your community
In small online environments humanity and connection is crucial. It’s difficult to connect with something if you can’t feel the person behind it. Engaging with your online community makes them feel a part of something, and engaging in your personal community will help grow your accounts and foster engagement.
4. Keep track of your data
When it comes to growing your page you need to know what’s working and what’s not. It’s important to look at:
- What type of posts are doing well
- When posts perform best
- Who is viewing your posts
All of these things help assess what your audience is expecting from your content. This data can change frequently so it’s important to keep active tabs on it so you can adjust and predict accordingly.
5. Collaborate
It can be a good idea to work with other small local accounts or creators. It builds a sense of community and it can help build stronger connections locally. Small businesses, organizations, and cities can benefit from spotlighting creators who have visited or made posts about their locations. Use this to your advantage and build connections with these people.
In conclusion there’s a lot of things that can help benefit small business, organizations, and cities. No matter what dedication and effort are the top factors dictating success. Without those things you won’t be able to have a consistent schedule, meet goals, track data, and connect with your community.
