Unpacking Influencer Brand Trips
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
Strategic Social Media at the SOJC
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
By Ruby Lewis It is no doubt that social media has impacted our mental health and attention spans over the years. It feels like each …
By Elizabeth Briese The endless scroll through social media apps such as Instagram and TikTok has quickly evolved from casually sharing your life to brand …
By Jasmyne Tomas Social media has undeniably changed over time. For the past couple of decades, we’ve seen the rise and fall of several different …
By Andie Salazar Remember those cow print pants you bought last year? Or the fuzzy bucket hat you only wore once? Those are micro-trends. Even …
By Rachel Fredericks Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand …
By Tillie Moore After being released in 2016, TikTok has changed the face of social media. Short videos that took limited time can go viral, …
By Paige Morishita Since the pandemic started, you likely know a few family members or friends who’ve picked up reading as one of their new …
By: Morgan Hanson Let’s talk TikTok algorithms, because it has a very confusing one. TikTok first launched in 2017 but during the COVID-19 pandemic, it …
By: Jordan Hayes With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and …