Unpacking Influencer Brand Trips
by By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
Tag: tiktok
Is Tik Tok Affecting Your Attention Span?
By Ruby Lewis It is no doubt that social media has impacted our mental health and attention spans over the years. It feels like each …
BeReal: Can Social Media Be Casual Again?
By Elizabeth Briese The endless scroll through social media apps such as Instagram and TikTok has quickly evolved from casually sharing your life to brand …
Social media and FOMO: Three ways to help combat the fear of missing out
By Jasmyne Tomas Social media has undeniably changed over time. For the past couple of decades, we’ve seen the rise and fall of several different …
That’s So Last Year: The Story of Micro-Trends
By Andie Salazar Remember those cow print pants you bought last year? Or the fuzzy bucket hat you only wore once? Those are micro-trends. Even …
PR Moves I Would Make… if I was @GirlBossTown
By Rachel Fredericks Robyn DelMonte, better known as @GirlBossTown, is the queen of PR on TikTok. Self-proclaimed “the Internet’s agent”, she built a personal brand …
Do TikTok Users Have the Right to Talk About Current Events?
By Tillie Moore After being released in 2016, TikTok has changed the face of social media. Short videos that took limited time can go viral, …
Let’s Talk About BookTok
By Paige Morishita Since the pandemic started, you likely know a few family members or friends who’ve picked up reading as one of their new …
The Power of TikTok Algorithms
By: Morgan Hanson Let’s talk TikTok algorithms, because it has a very confusing one. TikTok first launched in 2017 but during the COVID-19 pandemic, it …
TikTok is Transforming the Marketing Industry
By: Jordan Hayes With the addition of social media, we have seen the marketing industry rapidly change. Social media has opened doors, allowing brands and …