Social media monitoring

Student Posts

#SOJCssm Class Dismissed

By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Student Posts

Listen More. Talk Less.

By: Rhea Gates Twitter: @RheakaiGates   Social. Media. Crisis. Three words no PR professional can hear or utter without an inevitable cringe. Unfortunately, social media firestorms are becoming regular news during our lifetime. You can hardly look at a television, computer or cell phone screen without being bombarded by the latest organizational blunder followed by new hashtags and passionate multi-platform…read more
Student Posts

Social Media: The Crisis Communication Life Preserver

Makenzie Hammond (@kenziehammond) Over the course of the term, we have learned that there are inherent risks when using social media on behalf of an organization. One rogue tweet can send your organization into a viral tailspin of bad press and backlash. According to the 2014  Crisis Communication Survey of 270 companies conducted by Continuity Insights, there has been a general…read more