Student Post

Winning Strategy: How NBA Teams Can Successfully Leverage “NBA Twitter”

By: Tom Bridger If you're like me, you use social media to keep up with your favorite athletes, teams, and the nightly gold mine that is "NBA Twitter". The Washington Post recently summarized NBA Twitter in an incredibly apt description: "A sports bar that doesn't close, where the stars pull up a seat next to you". The phenomena that is…read more
Student Posts

An Emoji is Worth a Thousand Words

By Alexis McNeal (@AmcnealUOAd) It is taught over and over again from kindergarten to high-school, "If you don't have anything nice to say then don't say anything at all." However, companies and brands around the world seem to let that childhood message slip their minds when speaking to the public. In our highly active social media based society, it is hard…read more