media

Student Posts

Life Hack: Use Pinterest!

By Ethan Ferdig, @ethan_ferdig   Pinterest, the internets’ most beloved site to find mason jar lunches, life hacks, and fashion designs, proves to be the most powerful conversion-to-sales social media platform. From the research many marketers have performed, it’s not shocking that a site featuring attractive photography has high conversion rates. What makes Pinterest unique when compared to other sites,…read more
Student Posts

Bloggers are the New Influencers

By: Danielle Horn Bloggers have become the wanted insider and trustful voice instead of the unwanted guest, which they were viewed as a few years back. Recently bloggers have been must haves at runway shows and grand opening parties as bloggers have become the new influencers. Influencers are people with a mass amount of followers on any social media platform that…read more
Student Posts

A Supersized Ethical Dilemma

  By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron James has been widely criticized in recent years for his endorsements of unhealthy brands like Coca-Cola and McDonald’s. James is not alone in his endorsement of junk food. Many high-profile athletes represent brands that nutritionists…read more
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Ethics in social media

By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than reactive. An issue that best exemplified this was dishonesty of relationships because it seems pretty straightforward at first — don't lie, obviously. But transparency isn't just about not lying — it's about telling the truth, which involves much more effort. Otherwise, it's easy…read more