Student Post, Student Work

What Makes Someone an Influencer?

Written by: Emma Brennan. In today's society, we are constantly being marketed to and influenced. The question is however, what makes someone an influencer and how do they gain all this power? Whether you are scrolling through Instagram, Twitter or Facebook you can find posts containing marketed products and influencing opinions. Now with the release of the new app Tik…read more

Bot or Bought?

By Kyra Lindsay How can you tell which influencers are actually influential or who might actually have false content or misleading following? Looking back at our lecture with Bill Calder and Jenna Galbreath, from WE communications, we see how we can look to insights in order to understand influence. When taking a glance at an Instagram influencer with millions of…read more
Student Work

The Rise of Influencers

By Hayley Williamson Over the years, we have seen more and more influencers begin to pop up on our social media feed. They cover topics ranging from health and beauty to lifestyle and fitness. With any topic you can think of, you can find an influencer. Across platforms like Instagram and YouTube, they share their lives with us, and viewers…read more
Student Work

The Instagram Influence of Baby Boomers

by Maggie Elias (@maggiejelias) When thinking of social media audiences, Baby Boomers are often pushed to the periphery of consideration—if not excluded entirely—because of their perceived disinterest, reluctance, or general misunderstanding of social platforms and technology. Under these assumptions, in the Diffusion of Innovation scale, Boomers would by-and-large fall into the “late majority” or “laggards” categories for social media use.…read more
Student Work

The Rise of Micro Influencers

By Hana Campbell The term ‘influencer’ is one we have seen have increasing popularity since the rise of YouTube and Instagram, but it’s an idea that really isn’t all that new. An influencer is defined as “is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”…read more
Student Posts

The Power of Influencers

By: Elliana Meinert Influencers. We’ve all heard of them, and many of us follow them on multiple social media accounts. Everyone has seen or responded to influencer marketing whether they know it or not. From celebrities to everyday people, influencers have taken over all social media platforms with their vast followings. They are people who have spent time building their…read more
Student Posts

Twitch: Engaging your target market via Influencers

by: David Twitch is currently one of the largest streaming platforms in the world. Primarily catering to gamers and esports, Twitch has expanded into music, culinary, art, TV shows, Talk shows, IRL Streams, and even the NFL. Twitch is unique in the fact that every channel has a live chat room built into it where users can converse with…read more
Twitter Summary

Meltwater, Melting our Minds! Twitter Management Team: January 24, 2019

By: Elyssa Dziwak, Kendall Kriska, Emily Gibson and Isabella Conferti As a team, we knew we would primary be discussing the tool Meltwater in class, and also receiving our assigned clients for our social media project. We chose to tweet out case study examples that Meltwater has been a part of as well as key materials and directions that were…read more
Student Posts

Full Interview with Influencer, Rachel Pohl

Stacia Betley, MBA in Sustainability Rachel Pohl is an artist, adventurer, humanitarian, and environmentalist. With almost 70k followers, the stories and photos she shares impact the community if she likes it or not. Not only does she share her art on Instagram, but she also uses Instagram as a platform to discuss being to herself whether that be knowing her…read more