Analytics

Student Posts

The In Crowd

By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile visitors to visits stores within one day 72% of adult internet users use Facebook Facebook posts with images see 2.3x more engagement than those without images On Instagram, photos showing faces get 38% more Likes…read more
Student Posts

Social Media Management & Consumer Content Marketing

By Parker Doyle Kateri Kosta and Jonathan Michael from Palo Alto Software visited with the class on Monday to discuss the importance of social media management and consumer content marketing. Michaels began the lecture with the straightforward question, “What is the point of social media?” Michaels quoted the Content Marketing Institutes definition of content marketing as “... a strategic marketing…read more
Student Posts

Everything You Need to Become an Expert on Social Media Content Calendars

By: Emily Soury   First off, it seems pretty important to explain what exactly a social media content calendar is. In today’s media filled society, where the job title of “Instagram Influencer” actually exists, it is beneficial for companies, and above mentioned influencers, to plan out their content in advance. Regularly sharing new and exciting content is key for companies…read more
Student Posts

What You Need To Know About Social Media Analytics

By: Sierra Goodman Social media analytics is a measuring tool that helps professionals monitor their digital audience and performance. Analytics allows them to see what strategies work and what strategies don’t in order to use the platforms as efficiently as possible. Reading and understanding these numbers can be a bit daunting and difficult to interpret. As rising PR professionals, social…read more
Student Posts

#SOJCssm Class Dismissed

By: Cydney Chelberg (@cydneycay)   Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews (@kmatthews) and to all of my fellow students for making the cold, rainy Monday mornings less painful with engaging strategic social media talk and a highly entertaining, GIF-filled Twitter feed. For reference, in case you…read more
Student Posts

Life Hack: Use Pinterest!

By Ethan Ferdig, @ethan_ferdig   Pinterest, the internets’ most beloved site to find mason jar lunches, life hacks, and fashion designs, proves to be the most powerful conversion-to-sales social media platform. From the research many marketers have performed, it’s not shocking that a site featuring attractive photography has high conversion rates. What makes Pinterest unique when compared to other sites,…read more
Student Posts

Social Media Analytics: What Story Do They Tell?

By: Michael Eiden Social media analytics have become an important tactic for businesses to analyze its social media practices. This is an excellent way for businesses to see if its current social media strategy is doing well, and what they made need to improve on in the future. The question is: what story does social media analytics tell? Using analytics can…read more