Student Posts

#McDStories turns into #McDhorrorstories

By Ashley Carter “What’s the worst that could happen?” Melissa Agnes asserts that this is a very important question for every communications professional to ask themselves while developing campaigns for companies or organizations. Agnes gives us an example wherein the worst could happen, and did: the #McDStories campaign. McDonalds developed and launched this Twitter campaign in January of 2012. Along…read more
Student Posts

#RaceTogether or #RiotTogether?

By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide whether or not to go forth with them publicly to their stakeholders. Sometimes, things don’t go as planned and reactions spiral out of control. Starbucks has recently launched a campaign called #RaceTogether, where baristas were encouraged to…read more
Student Posts

Bud Light is “Up For Whatever”, Including a Communication Crisis

By Nici Bentivegna As public relations practitioners, we strive to be creative, groundbreaking and innovative to get our clients name into the public. However, creativity can sometimes miss the mark, which leaves businesses and organizations vulnerable to crisis. Bud Light understands this all too well. This week, a Reddit user posted a photo of a Bud Light bottle that featured…read more
Student Posts

Social Media: The Crisis Communication Life Preserver

Makenzie Hammond (@kenziehammond) Over the course of the term, we have learned that there are inherent risks when using social media on behalf of an organization. One rogue tweet can send your organization into a viral tailspin of bad press and backlash. According to the 2014  Crisis Communication Survey of 270 companies conducted by Continuity Insights, there has been a general…read more
Student Posts

A Supersized Ethical Dilemma

  By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron James has been widely criticized in recent years for his endorsements of unhealthy brands like Coca-Cola and McDonald’s. James is not alone in his endorsement of junk food. Many high-profile athletes represent brands that nutritionists…read more
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Ethics in social media

By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than reactive. An issue that best exemplified this was dishonesty of relationships because it seems pretty straightforward at first — don't lie, obviously. But transparency isn't just about not lying — it's about telling the truth, which involves much more effort. Otherwise, it's easy…read more
Student Posts

Is Native Advertising Inherently Unethical?

By: Alexander Cano @shaggycano Twitter & Instagram What: "Native advertising is a form of online advertising that matches the form and function of the platform on which it appears." Where: "For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff." (Wikipedia) Why?: Advertisers know that the most…read more
Student Posts

The Importance of Transparency vs. Authenticity

By Christina Roach (@bbambilove) It seems most often when speaking about business practices via social media, consumers automatically jump to the conclusion that businesses being transparent is the most important practice of all. Of course we have discussed a lot this week about how we, as consumers, have experienced a lot of situations where businesses have been extremely transparent with…read more