Twitter Summary

Social Content Cheat Sheet

By Olivia Determan (@oliviadeterman), Erika Goto (@thisiserikagoto), and Erin Petit (@erinopetit) Mondays in J480 can be pretty low energy after not having class the very first two Mondays of winter term. The Monday of week 8 was different, however, when the day’s topic was revealed: content creation. After learning about analytics, audits, dos and don’ts, crises, and research, we finally…read more
Student Posts

#Hashtagology 101

By: Charissa Corlies (@CharissaCo) Can we all first take a moment to think back to when the # meant so many other things. Ah simpler times those were. Then 2007 happened. The first iPhone was released, Keeping Up With The Kardashians premiered, and Google’s Chris Messina had an idea that would connect communities all over the world. What began as…read more
Instagram, Snapchat, Student Posts

Snapchat vs. Instagram Live: Battle Royale

By: Katherine Wylie It is no secret that our favorite social media platforms have begun to replicate even the most classic features from other platforms. This practice has allowed for each platform to be less specialized, leaving them unrecognizable from their original purposes. This incorporation has led to users creating accounts on multiple platforms that now accomplish largely the same…read more
Student Posts

It Wasn’t Steve Harvey’s Fault This Time

By: Sarah Borchardt (@sarahborchardt7, The Oscars. An anticipated, incredible, and rewarding evening for all film, fashion, and pop culture fans. I have to admit that I, myself, am not an avid film watcher, and hadn't even seen a single one of the movies up for awards (I know, not even La La Land). However, I still watch this awards…read more
Student Posts

To believe or not to believe…that is the question.

By: Brittany Melo @MeloBrittany I think we can all agree that we have experienced some sort of rumor mill that started as a miscommunication and snowballed into something far from the truth. This same kind of mentality can be attributed to some of the posts found on social media sources. Basically what I am trying to say is that not everything we…read more
Student Posts

Not an #Ad

By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might be wondering what’s an influencer; well an influencer is someone on social media with a large following, or simply someone on social media who has influence over their audience. Some examples would be, the Kardashians,…read more
Twitter Summary

Alexa Hears Everything: SEO Companies do too.

By Kate Miller @kmiller, and Ethan Ferdig @ethan_ferdig These days it seems like everything is digital. President and founder of Anvil, Kent Lewis (@kentjlewis), shared some insight regarding Search Engine Optimization (SEO). SEO is the driving force behind the ads users see on Google, Facebook, or any other site on the internet. Companies are also able to use keywords that…read more
Student Posts


By: Olivia Determan @oliviadeterman I don't know if you noticed, but Twitter hasn’t been doing so hot this past couple of years. Your first clue was when Twitter decided to close Vine. Lots of users were confused and upset that their favorite 6-second pastime was shutting down, and a lot didn't understand why. The reason? It wasn’t making any money. Other…read more
Student Posts

Voice Search is Comin’ in Hot

by Lissa Steffen (Twitter, LinkedIn, Instagram)   Confession: I didn't know who was playing in Super Bowl 2017 until the day of, and I had to ask Siri. That's the new norm, too. Since it's introduction in 2014, voice search is the next up and coming method of searching. With technology such as Alexa (Amazon), Cortana (Microsoft), in addition to Siri (Apple) and…read more