By Bella Barilati
In our current social climate companies care who is behind the logo. Society wants to know they are investing their money into a company that has beliefs that resonate with their own and are contributing to the world around on us; not just trying to make money off of us. With that comes brand responsibility and holding their employees accountable. As mentioned in class the other day, someone in the room should always ask “what’s the worst that could happen?”
A recent scandal involving Snapchat, a platform we have become accustomed to using throughout the day, caused them severe damage due to the fact that no one
Its disappointing enough to see companies produce content that is offensive but, being lied to can be just as catastrophic to a brand’s reputation. A case that comes to mind when discussing ethics and accountability that made several people in the US think twice was the Volkswagon emissions scandal. Being a part of an environmentally friendly community as we all are, this case completely switched my opinion on Volkswagon as it did for many others. According to BBC, the Volkswagon’s CEO openly admitted to his awareness of the scandal- that their cars were being programmed to pass the US emissions testing, allowing their cars to emit toxic gases into our environment. Volkswagon promotes that their brand strives to eliminate their carbon footprint when clearly, they aren’t. It is expected that a CEO is in charge of all aspects of a company and should promote everything the company stands for, and the fact that Volkswagon’s CEO was authorizing this just goes to show where the core of the company is at. Although being a college student, the idea of purchasing a car is not going to be an investment I will be making any time soon; this made me conscious that I need to uphold myself to a certain standard to double check a company and its CEO, before investing.
Holding ourselves responsible for where our money is going is just as important as the company holding itself accountable. Showing companies we won’t purchase their products or services is more effective than leaving a nasty Yelp review. In the past couple of years, I have learned to research companies before making a purchase from them. It is unfortunate that several brands and companies I supported due to their convincing advertisements and social platforms, we’re not actually ethical brands. Companies know how to connect and attract us through their content, but they can only hide so much. Although we’d hope that companies would only put out the truth, that is not always the case.
LinkedIn: Isabella Barilati