Strategic Social Media at the SOJC
By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews …
by Steve Karandy (@skarandy) Are you watching the Oscars® tonight? From the activity on social media, it sure seems like a lot of people are …
By: Samantha Nadel Feature image: Courtesy of Gage Skidmore In my opinion, there is no other individual who more clearly exemplifies the topics covered during …
By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but …
Kurtis Cooper- Okay, campers, rise and shine, and don’t forget your booties ’cause it’s cooooold out there today. That’s right, woodchuck-chuckers it’s… GROUNDHOG DAY! It’s …
On Monday, January 29th our Strategic Social Media class began discussing the importance of influencers. Kelli Matthews began with asking our class to name some …
By: Kristle Saneewong Just like it’s important to pay attention in class, it’s also important that you (and brands) are listening on social media. Social …
By: Morgan Wilkes We see it all the time on Twitter. The “Show This Thread” option that unveils hundreds, sometimes thousands of replies filled with …
Written by Mollie Markey Social media is used by many as a tool to receive updates on the world and stay in touch with the …
By: Cydney Chelberg (@cydneycay) Congratulations #SOJCssm, we survived another winter term! I would like to give a big thank you to professor Kelli Matthews …
by 
