Novig’s “Just Sports” Campaign: Objectification and the Male Gaze
by By: Ella Chieda When two-time Olympian Tilly Kearns posted “I absolutely fcking hate Sydney Sweeney’s new sports ad,” she wasn’t alone. What Is “Just Sports”? …
Tag: sports marketing
How Wrexham A.F.C. Turns Digital Storytelling into Sports Fandom
Photo credit: Markbarnes, “Wrexham FC”, via Wikimedia Commons, licensed under CC BY 2.5. Post by Adam Gerad: Why should someone care about a second division …
A BetMGM Super Bowl
By Jenna Ortega The Super Bowl is the most watched sporting event in the United States every year. With the Kansas City Chiefs and the …
Three Effective Ways to Boost Social Media Fan Engagement for Professional Sports Teams
By: Julianna Harney As fans turn to social media to connect with their favorite sports teams and athletes, these teams now have the chance to …