The Importance of Accurate Personas
by By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Tag: personas
Constructing Your Persona
By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this …
Powerful Personas
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …