Creating an Effective Social Media Marketing Strategy
by Written By: Rob Emmett Without question, it’s safe to assume that social media has become the primary marketing medium used by organizations, both large and …
Tag: marketing
The Importance of Accurate Personas
By: Zach Rosen In order for a company to be successful, they have to make money. To make money, they need people to purchase their …
Importance of Google Analytics
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …
Why You Should be Using Consumer Content in Your Marketing Campaign
By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool …
Staying on Your (Twitter) Toes
By Kenden Blake Earlier this week in class, we talked about the importance of businesses and brands finding a consistent frequency for posting content, but …
Learning to Live with Targeted Advertising
By: Sean Willcox, @SeanWillcox_10 In these polarized times, there’s at least one thing that almost everyone can agree on: targeted advertising is creepy. A recent …
Not an #Ad
By: Julia Hofmann @juliahofmann9 So, throughout class a buzzword that has been dropped more than a couple times is, “influencer.” Now, some of you might …
8 Things to Include in your Social Media Editorial Calendar
By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You’ll want to plan and schedule your posts a …
A Supersized Ethical Dilemma
By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
Ethics in social media
By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than …