What We Owe Each Other
by By: Lauren Englet In early April, TikTok creator Michelle Skidelsky posted a video entitled, “What We Owe Each Other: Gen Z and Politeness.” In the video, Skidelsky …
Tag: generation z
TikTokers: The New Breed of Celebrity
By: Danielle Ng With the continual growth and popularity of the video social media app, TikTok, users and people alike have begun viewing popular “TikTokers” …
Kids These Days: How Social Media Has Altered Generation Z’s Relationships
By: Taylor Kissinger When I studied abroad on Semester at Sea last fall, I had limited slow access to the internet. I logged onto Instagram …
Powerful Personas
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …