The Ethical Influencer: Transparency and Information in Today’s Social World
by Influencers are the future of social media marketing. According to a Business Insider article, influencer marketing is set to become a $2 billion industry by …
Tag: ethics
Maintaining the authenticity of social media
By Amanda Lam (@amandaaalam) Social media has been a part of my life for as long as I can remember. It started off in middle …
How didn’t they think that through?
By Emily Hamann @emhamann93 and Julia Hofmann @Juliahofmann9 Class on Wednesday February 1st was an exciting and engaging class about ethics, responsibility, and major …
Ethics and how to deal
By Emily Hamann @emhamann93 This week, we took a long look at the ethics and responsibilities that businesses and brands need to think about when …
#RaceTogether or #RiotTogether?
By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide …
Social Media: Crisis Communication Preserver or Buster?
By: Sijie Jessie Li How would you feel when you get this text message after knowing you just lost your family because of an air …
A Supersized Ethical Dilemma
By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
Ethics in social media
By Andréa Harvey, Natalie Mangan and Kira Hoffelmeyer The main lesson I learned from our discussion on transparency was the value of being proactive rather than …
Is Native Advertising Inherently Unethical?
By: Alexander Cano @shaggycano Twitter & Instagram What: “Native advertising is a form of online advertising that matches the form and function of the platform …
Social Media Ethics
By Cody Koenig (@koenigcody) Who determines what is ethical on social media? Most of the time when I post on social media, I’m my own …