Brands Doing Right by Social Media
by By Sally Campbell In the age of rapid social media growth, it is hard to see past a general lack of representation across people of …
Tag: brand voice
Communicate like a Professional
Rosie Zbaracki, IG @visiblysold There are lots of different ways to communicate online. How you use communication tools online, and the way you communicate with …
Sharing is Caring: The Importance of a Brand’s Digital Presence
By Makenna Crocker Social media gives brands a platform to engage with consumers and society in a way that is more intimate than ever before. …
Quality Over Quantity
By: Cassidy Stevens Quality matters more than quantity. This is a key truth in the world of digital content. Carmen Hill, principal strategist and writer …
The Power of Storytelling
By: Erin Joo Storytelling is an asset that brands can utilize to differentiate itself from its competitors. How can a brand stand out through all …
Constructing Your Persona
By: Lola Butcher Constructing Your Persona Photo: Lola Butcher When it comes to personas the possibilities are endless. Building a persona, or multiple in this …
Ghost Blogging: Ethical?
Photo by Jesus Kiteque on Unsplash Post by: Ani Clifford We’ve all heard of ghost tweeting, but there is a less known version of this …
How didn’t they think that through?
By Emily Hamann @emhamann93 and Julia Hofmann @Juliahofmann9 Class on Wednesday February 1st was an exciting and engaging class about ethics, responsibility, and major …
A Supersized Ethical Dilemma
By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
Don’t Be a Phony | Authenticity in Social Media
Jennifer Vance | @jennifercvance As an advertising student, it has become clear that one of the most important qualities of a great brand, is the …