#SOJCssm Concluded
by By: Margaret SutherlandAfter our last guest lecturer Kayla Glanville spoke the other day, I was left thinking about some of the things she said and …
Editorial Calendars For Beginners
By: Cody Koenig What exactly is a social editorial calendar? According to Digital Journalist, Olsy Sorokina, a social media editorial calendar is an effective way …
The Persona: Your Audience, Individualized
By: Jessica Fisher Given the massive number of people a company’s digital content today reaches, it remains a challenge to on a personal level speak …
Digital Advertising with Kayla Glanville
By: Tatiana Skomski, Lauren Garetto, Sophie Lair, Anna Williams Today we got to Skype with University of Oregon graduate Kayla Glanville who currently works at Twitter. Kayla …
8 Things to Include in your Social Media Editorial Calendar
By Andrea Harvey Editorial calendars are necessary in getting the most out of your social media accounts. You’ll want to plan and schedule your posts a …
Interdisciplinary Research in Social Media Analysis
by Rudy Omri Twitter | LinkedIn | Website | Department Page Carmen Hill’s lecture last week gave me a few valuable takeaways: it is important …
Carmen Hill: Content Matters
By Darin Shelstad Carmen Hill joined us in class this week to discuss content marketing and strategy. She is a Marketing Director for Connective DX so …
Social Media Strategy and Planning Twitter Summary
By Ashley Carter In Strategic Social Media this week, we discussed the beginning stages of strategic social media planning and strategies. On Tuesday, we began …
Social Media & Content Strategy Jobs in the Portland Area
Seniors: Do you want to be the next Carmen Hill? The term (and our time at the University of Oregon) will end in 18 …
Q&A With Carmen Hill: Strategic Storyteller and Content Mixologist
By Sophie Lair Journalist, writer and marketer, Carmen Hill has decades of experience in content strategy. She believes that “content is more than collateral—it’s a …