Interdisciplinary Research in Social Media Analysis
by by Rudy Omri Twitter | LinkedIn | Website | Department Page Carmen Hill’s lecture last week gave me a few valuable takeaways: it is important …
Carmen Hill: Content Matters
By Darin Shelstad Carmen Hill joined us in class this week to discuss content marketing and strategy. She is a Marketing Director for Connective DX so …
Social Media Strategy and Planning Twitter Summary
By Ashley Carter In Strategic Social Media this week, we discussed the beginning stages of strategic social media planning and strategies. On Tuesday, we began …
Social Media & Content Strategy Jobs in the Portland Area
Seniors: Do you want to be the next Carmen Hill? The term (and our time at the University of Oregon) will end in 18 …
Q&A With Carmen Hill: Strategic Storyteller and Content Mixologist
By Sophie Lair Journalist, writer and marketer, Carmen Hill has decades of experience in content strategy. She believes that “content is more than collateral—it’s a …
The Ins and Outs of Content Strategy with Carmen Hill
By Lucia Estrada (@luchia2016), Jordan Hathorne (@JordanHathorne), and Rudy Omri (@rudyomri) This week in Strategic Social Media, Carmen Hill, Director of Marketing at Connective DX, …
The Listening Game: How the Strongest Brands Listen to Win
By: Jordan Hathorne In the brand world, it’s often easy to forget that social media channels are not just podiums to stand on to talk …
So You Need a Strategy for Your Social Media?
By: Darin Shelstad Here are some pointers to get you going in the right direction: Use social media wisely and ensure your strategy tackles challenges. Don’t …
3 Simple Strategies to Build your Brand on Social Media
By: Lucia Estrada In December, Ad Week named top-ten brands that claimed either boomed or busted via social media during the 2014 year. (http://www.adweek.com/news/technology/which-brands-boomed-and-which-ones-busted-social-media-year-161893) As …
3 Social Media Monitoring Tools To Check Out
By: Hallie White The first part of our final project for the course is to monitor our client’s social media presence. We are tasked to …