How Brands Should Influence on Social Media
by By Abigaelle Mulligan One thing many people forget to remember is that social media is firstly, social. Social media is made-up of individuals. It houses …
Gini Dietrich Covers Everything
By Nicole Lygo In class on Thursday, we heard from Gini Dietrich, CEO and founder of Chicago-based marketing and communication firm Arment Dietrich, and author …
Bloggers are the New Influencers
By: Danielle Horn Bloggers have become the wanted insider and trustful voice instead of the unwanted guest, which they were viewed as a few years back. …
Oh Where Oh Where Does This Media Go?
By: Bri Briggs and Alexis McNeal During class on Tuesday May 5, 2015, we talked about where businesses should be on social media. Reflecting back …
Instagram Makes Its Way to the Top
By: Sophie Wenet I don’t know about you, but I am on social media constantly. I am consistently looking to see what is going on …
Top 5 Ways to Use Twitter for Professional Networking
By: Aysia Kezerian While LinkedIn may be the first thing that comes to your mind when it comes to professional networking, Twitter can also be …
To Plan or Not To Plan – There Is No Question
By Valerie Wiebmer (@valeriewiebmer) To Plan. Planning and organization are key in many different aspects of life, especially in the business environment, and can often …
Crisis Communication on Social media
By Sijie Li and Henry Cromett On Tuesday, April 28th, we had a good discussion about the relationship between social media and crisis communication. Once we got …
Crisis Communications with Melissa Agnes
By Bryna Geary and Jennifer Vance This week we discussed crisis communications and crisis management in relation to social media platforms. After examining several real …
An Emoji is Worth a Thousand Words
By Alexis McNeal (@AmcnealUOAd) It is taught over and over again from kindergarten to high-school, “If you don’t have anything nice to say then don’t say …