Creating Personas and B2B Marketing: Know Your Target Audience
by Authors: Sophia Meyer, Ali O’Shaughnessy, Celine De Clercq, Parker Doyle On Monday’s class, we had the pleasure of speaking with two professionals, Doug Wilson and …
Building Personas
By: Aaron De Ocampo What is your persona? In terms of creating personas you will need the following: research, analyze & survey data for personas …
Brand Persona: Mini Case Study
By Marisa L Biggins It’s always refreshing when you’ve taken a course that carries over to relevant topics in a new one. As a former …
The Connection Between B2B and Significant Others
By: Kaitlin-Ann Mulligan You are a business. Constantly university students are reminded that each of us are our own business, but how is this …
Powerful Personas
By: Jeanne Schneider Building personas is all about taking your key demographic data and creating personalities with real names, values, interests and behaviors to effectively …
Virtual Reality: Benefits of a Second Life
By: Georgia Orgain Virtual reality is stimulating our senses more than ever, creating new illusions in our everyday reality. While VR hasn’t taken off in …
Virtual Worlds Create Access and Connection
By Ali O’Shaughnessy It’s easy to associate virtual worlds with escapism. I probably make that connection because of my own experience. When I was going …
The In Crowd
By: Erich Aguillon From Hubspot.com: 72% of consumers who did a local search visited a store within five miles Local searches lead 50% of mobile …
Brand Building in a Google Analytics World
By Justin Surber For businesses in today’s ever-connected world of social media, where the loudest, most outlandish voices often drive the conversation, there must be …
Beginner’s Guide to Google Analytics
By: Kelsey Scott, Justin Surber, Aubree Tolley and Jordyn Volk Wednesday’s class was dedicated to dipping our toes into Google Analytics. Only a few people …