a conversation with bailey mcmahon – a woman living my dreams
by by: Audrey Tamayo Bailey McMahon was born and raised in San Diego, California. She attended the University of Oregon from 2017-to 2021 and is now …
Three Things To Think About Before You Click Purchase
Reed Crosgrove In a world full of influencers, it can be hard to decipher what products being marketed by influencers are actually used by them. …
Liam Payne and The Power of the Interview
By Addison Nuttbrock All press is good press, right? In a sense it is true but the press also has the ability to completely shift …
5 Different Ways Companies Can Create Authentic Pride Month Campaigns
By: Laura Wallace June is known as Pride Month which celebrates and raises awareness for the LGBTQ+ community. All types of businesses are encouraged to …
TikTok Fuels Overcomsumption and Here’s Why
By Kelsey Munger It’s no secret that TikTok has taken over as one of the most popular social media apps of the decade. With over …
Depop Sellers = the new gentrification of thrift stores?
By Amanda James For decades, thrift stores have been a way for people to find clothing that they might otherwise not be able to afford. …
The Importance of Authentic Influencers
By Alex Forsyth Authenticity has become one of the main pillars that separate good brands from bad brands. Brands are no longer entities that’s sole …
How Tik Tok Empowers Small Businesses
By Liam Helberg When Tik Tok took over the social media world during the COVID-19 pandemic, people were not sure how long the trend would …
Unpacking Influencer Brand Trips
By Kennedy Gregory In the past few years, many brands have taken their collaborations with influencers to the next level: vacations. Brand trips are when …
How TikTok is used to talk about Racism
By: Alina Williams Listen to “How TikTok is used to talk about Race” on Spreaker. Discussed in this podcast is how the users of the …