#RaceTogether or #RiotTogether?
by By Deanna Borocz As communicators, we all want to create the new, best and most creative campaigns to present to our clients who then decide …
Category: Student Posts
Bud Light is “Up For Whatever”, Including a Communication Crisis
By Nici Bentivegna As public relations practitioners, we strive to be creative, groundbreaking and innovative to get our clients name into the public. However, creativity …
Social Media: Crisis Communication Preserver or Buster?
By: Sijie Jessie Li How would you feel when you get this text message after knowing you just lost your family because of an air …
Social Media: The Crisis Communication Life Preserver
Makenzie Hammond (@kenziehammond) Over the course of the term, we have learned that there are inherent risks when using social media on behalf of an …
A Supersized Ethical Dilemma
By: Kayla Gordon What happens when an individual’s curated self, with upward of 20 million Twitter followers, becomes an ethical dilemma? NBA All-Star LeBron …
The Art of the Social Media Apology
By: Drew Forrest Twitter:DrewJF1 Instagram: DrewJF_ Your cursor hovers over the post button. The classic 21st century question arises: to post or not to post? …
Is Native Advertising Inherently Unethical?
By: Alexander Cano @shaggycano Twitter & Instagram What: “Native advertising is a form of online advertising that matches the form and function of the platform …
The Importance of Transparency vs. Authenticity
By Christina Roach (@bbambilove) It seems most often when speaking about business practices via social media, consumers automatically jump to the conclusion that businesses being …
Social Media Ethics
By Cody Koenig (@koenigcody) Who determines what is ethical on social media? Most of the time when I post on social media, I’m my own …
Transparency & Ethics in the Social Media World
By Rhianna Gelhart (@RGelhart) Transparency and Ethics go hand in hand when it comes to businesses and their practices. In order for a company to …