Social Strategy for Brand Management
by by Oleene Perera For our final lecture, we had guest speaker Fatemah Fakhraie, Digital Content at Northwest Community Credit Union. She spoke to consumer engagement …
Category: Student Post
Google Ana-what? Oh, Analytics! Resources to learn an important tool.
By: Dustin Valdez I had heard of Google Analytics, but wasn’t really sure what it was all about, or how it was used…until last summer. …
How To: Making your tweets stand out
By Mary Osborne Everyone wants to have a Twitter account that features original content, engages followers, and gives their brand a distinct voice. But how …
There is nothing new under the sun: Is originality important in social media content creation?
By: Brian J. Gaudette Content theft, especially joke theft, is rampant online. If something is clever and funny you can bet that it will get …
Let Me Be Frank: Kevin Spacey’s Bizarre Crisis Management Strategy
By: Matt McGonegal This is a heads-up that this post talks about sexual assault. While I do not discuss the specifics of these high-profile cases, …
Keeping Up with KPIs: How to Measure Success
By: Abby Wolff There is a large debate around the effectiveness of influencer marketing and brand partnerships. As a consumer, I measure the success of …
SOCIAL MEDIA AND SELF-ESTEEM
By: Ashleigh Maier In my preteen and early teenage years, the “cool” mode of social media was MySpace. This came with posting statuses, finding coding …
Global Social Media – How Airbnb exists in every corner of the world.
by By: Nuchwara Youngcharoen We have to admit that social media is part of our daily life and become a platform for almost every activities and …
Building Your Brand In Social Virtual Worlds
By: Natalie Stone Dr. Donna Davis, the Director of the University of Oregon’s Strategic Communication Master’s Program made a visit to the SOJC Strategic Social …
Podcasts – Building an Army One Episode at a Time
By: Ian Burleigh It’s an interesting world of entertainment that we live in, today. Between Netflix, YouTube, Twitch, a myriad of other streaming services, and …