Brand Building in a Google Analytics World
by By Justin Surber For businesses in today’s ever-connected world of social media, where the loudest, most outlandish voices often drive the conversation, there must be …
Author: SSM Student
Beginner’s Guide to Google Analytics
By: Kelsey Scott, Justin Surber, Aubree Tolley and Jordyn Volk Wednesday’s class was dedicated to dipping our toes into Google Analytics. Only a few people …
Snapchat vs. Instagram stories: Instagram speeds ahead while Snapchat can’t decide
By: Grieta King Social media stories on Instagram and Snapchat offer opportunities to connect and get to know peers on a deeper level, without actually …
Importance of Google Analytics
By Brian Willison In Wednesday’s class we took a dive into Google Analytics and got a basic overview of how it works and how to …
Social Media Management & Consumer Content Marketing
By Parker Doyle If you’re wanting to grow your business then it’s important that you make sure you have an online presence. Depending on your …
Why You Should be Using Consumer Content in Your Marketing Campaign
By: Rachel Hanks In the spirit of all things “content-based,” for this blog post I decided to take a deeper look at a marketing tool …
Stop Trying To Make Every Trend Happen
By: Taryn Dunn Trends — may they be in the world of social media or fashion — have a major impact, like Anna Wintour has …
Content Strategy
By: Ani Clifford, Taylin Minnaert, Rachel Hanks The class was very engaged in today’s Twitter feed, with over 80 tweets! Today we heard from Kateri …
#OscarsSo…
by Steve Karandy (@skarandy) Are you watching the Oscars® tonight? From the activity on social media, it sure seems like a lot of people are …
VR: The Ultimate Empathy Machine
By Keeley O’Dougherty In his 2015 TedTalk, Chris Milk tells the story of his mission to create the ultimate empathy machine. As a well-established …